If you’re not already circled in with the rapidly increasing Google+ user database, now is the time. A few days ago, Larry Page of Google reported that Google+ has 90 million users, which was more than 10 million users greater than was predicted the new social network would have at this point.
The benefit of Google+ from an entrepreneurial perspective is quite different from any social network in existence. With Google’s new addition of “Search Plus Your World”, your Google+ account and online activities in general can now show up in your Google+ circles’ Google search results for certain queries. Think of Google+ as a search engine and social network combined. This means more exposure for your small business, an opportunity to be remembered by people that have circled you on Google+, and an opportunity to drive traffic to your content.
The first two benefits are fairly self-explanatory, but let me tell you what I mean by the link building advantage. First off, this will only work if you have a decent social media presence (meaning at least a small interest in your company), and a good website. To create a nice looking website to match the sleek look of Google+, use a custom website builder to make an inviting and well-made website. A social media presence and nice website can nicely compliment your existing email marketing campaigns as well as your local online directory. After this step, become connected to the people that will help you spread your small business. Post topics, articles or products from your website that will be seen by people in their Google search results. Hopefully, this will make people +1 you, or repost your link in their social networks. In turn, this may potential drive more traffic to your site.
While Google+ is seemingly just another social network, you should use it in a more marketing oriented way than you might Facebook and Twitter. Think about what people search for on Google before posting something to Google+, and before long, you may see more people interested in your business.
7 Comments
Google +1 is very important to use if your going to do seo for your website. Google is adding more and more Google +1 results in the search engine.
i recently joined google+, still trying to familiarize it. Hope its going to work for me
There is one part there that i didnt like, google automatically translated the page into my own language and its driving me nuts, i cant even find where to make the language set to English automatically.
They should work on that, let people choose and not them choose for the users.
I would definitely recommend that businesses get a Google+ page for the simple fact that it is the easiest way for Google to see social activity for a business. Google does monitor Facebook and Twitter, but they will get much better data from their own service. Google incorporates social signals into their search algorithms.
I personally dont think google plus is very business friendly yet, from what i have read they have some great changes and additions in the pipeline but it just doesnt seem to be as free flowing and easy to use as say facebook as an example. I dont at all disagree with you, indeed you should start to make your footprint be known as google plus may only get bigger, more business friendly features and better overall.
Wow, I didn’t know Google + has grown to those numbers…90 million. I’d like to know what the numbers are now (2 months later). Thanks for the great tips.
-Kaylan
Great article sir! I recently joined Google+ and IMO, I find it difficult to get around.(especially if you’re used to Facebook.
) I’ve read a lot of articles that Google+ is starting to gain ground and is one of the most powerful tools for SEO. Some marketers even say that most of their traffic comes from Google+ than from Facebook. (referrals)
Google plus 1 and Pinterest are the next two social networks I think people really need to look into. What was once the big 2 (Facebook and Twitter), may now be the big 4. Nice post